https://www.cghorayeb.com/about daily 0.75 2020-11-19 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1552663095623-CIMDHO2Q5HXN0KRYHLL0/Untitled-1.jpg Bio https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1571032948818-WOYBCJE1OJQZDLH1F653/Chris-BW.jpg Bio https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1571032948818-WOYBCJE1OJQZDLH1F653/Chris-BW.jpg Bio https://www.cghorayeb.com/about-2 daily 0.75 2021-08-14 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628946586057-25T04X7B169QDOFNRN40/Chris-BW.jpeg About https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628946586057-25T04X7B169QDOFNRN40/Chris-BW.jpeg About https://www.cghorayeb.com/new-page daily 0.75 2021-08-24 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629142042056-9XCMT4QSL6GVG69LPGCF/Chris-BW.jpeg About https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629142042056-9XCMT4QSL6GVG69LPGCF/Chris-BW.jpeg About https://www.cghorayeb.com/mystory daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1abde302-8271-4419-8e60-aa91042c3050/Realistic.png https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/4521464d-4e48-492a-9cec-841cf5fc583b/Logos.png https://www.cghorayeb.com/thorne-visions-vanguard-magazine-lange daily 0.75 2026-01-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545491916-YCOPC72TVY766EXNO1BK/ABASI+ROSBOROUGH+SHADOW+11.jpg Thorne Visions — Vanguard Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545493826-U7I1VI0N7Z9N8SXTR1L6/ABASI+ROSBOROUGH+SHADOW+22.jpg Thorne Visions — Vanguard Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545486084-QEMS0KYYJPYKFKDZV2IF/ABASI+ROSBOROUGH+REDEMPTION+9.jpg Thorne Visions — Vanguard Magazine - Story — (Copy) Story — Fashion designers create high-end ergonomic menswear that projects a suave and dignified look. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545478905-EZ5OGVMBDCBCB3C2QVGA/ABASI+ROSBOROUGH+REDEMPTION+4.jpg Thorne Visions — Vanguard Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545489916-PZ8Q3CLKUSMRXYV4YDNJ/ABASI+ROSBOROUGH+REDEMPTION+12.jpg Thorne Visions — Vanguard Magazine - Concept — (Copy) Concept — Demonstrate the clothing’s movement and adaptability in business and leisure settings. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545487586-M3SIUDULWQSYG868DB7D/ABASI+ROSBOROUGH+REDEMPTION+8.jpg Thorne Visions — Vanguard Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545473591-IP8X90VB2Q5WKAAIXL2M/ABASI+ROSBOROUGH+LANDFALL+5.jpg Thorne Visions — Vanguard Magazine - Location — (Copy) Location — To capture the versatility of Thorne’s designs, we shot throughout Manhattan, Brooklyn, and Queens: Wall Street, downtown Brooklyn, The Cloisters, Central Park, and Rockaway Beach. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545472898-5XWLY2W43BNK854VYZ4G/ABASI+ROSBOROUGH+LANDFALL+1.jpg Thorne Visions — Vanguard Magazine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459545474423-45337DAG7TMTGNQXOOWK/ABASI+ROSBOROUGH+LANDFALL+6.jpg Thorne Visions — Vanguard Magazine “Be the zeitgeist. 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SPINNEYS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629049747857-7FMN7NK3MCQJGCOL3WZR/Cedrus%2BDouble%2BYour%2BMiles%2BLiberty%2BLONG.jpeg Work - Double your Points. SPINNEYS Spinneys wanted to communicate ‘Double Mileage’ to its loyal customers through a print Ad. By using their loyalty card, users will be able to double their miles and increase their choices of destination wherever they may be. The visuals below are a representation of two famous monuments merged together in order to highlight the ‘Double the Miles, Double the Destination’ concept. https://www.cghorayeb.com/commissioned-lange/big-on-taste-3e447 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629049335392-2YFBRIDAJZN5NC3NXXJ5/Mentos%2BStrawberry.jpeg Work - Big on Taste — MENTOS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629049355741-O9OF6A2QY245P0W6CTHK/Mentos%2BWatermelon.jpeg Work - Big on Taste — MENTOS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629049362766-OBJN5YVGTB5ARS0IXC2M/Mentos%2BMint.jpeg Work - Big on Taste — MENTOS https://www.cghorayeb.com/commissioned-lange/extra-g-korek-2c323 monthly 0.5 2026-01-15 https://www.cghorayeb.com/commissioned-lange/mothersday-rg2rd monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628944483189-3IJ42C447AEL74XFPCGK/image-asset+%282%29.jpeg Work - Mother's Day — GOOGLE, JAGUAR Problem: As mother’s day draws near, road safety organizations saddle up to engage in creative initiatives that communicate safety, in favor of mothers who are constantly worried about the safety of their children. The evaluation of campaigns aimed at improving road safety is still weak and rather forgotten. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilized without question, while new methods of behavior modification are often ignored. Solution: Since 72% of smartphone users in Iraq use Android, a radio activation campaign was created through a joint venture between Jaguar Automotive and Google. Knowing that the ‘Voice Command’ feature is available on every Android device; a staged performance was initiated by asking several mothers to send a small message to their children via a radio show. The message would sound something like this: “Hi Ahmad, I love you and this is for your own good: ‘Ok Google, Turn On Airplane mode’.” The phone in return will automatically switch airplane mode on, preventing users from using their phones while driving. Mechanism (below). https://www.cghorayeb.com/commissioned-lange/plughappiness-97kmh monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628943690121-67J986FB1DK253WW0FDI/Coke.jpeg Work - Plug Happiness — COCA COLA A proactive concept that was developed for Coca Cola. The idea was to combine drinking coke with savory snacks through a simple add-on that can be mounted on top of a coke can. The design, coming from Coca Cola’s main selling line; Open Happiness was transformed into “Plug happiness,” indicating that one can add more to the coca cola experience through this Add-on. https://www.cghorayeb.com/commissioned-lange/the-10-billboard-ideal-lcnay monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629047183489-NNR30YLT6D09ZGEAC7M2/Ideal%2BCase%2BBoard.jpg Work - The 10% Billboard — Ideal Credits Chief Creative Officer: Walid Kanaan Creative Director: Georges Kyrillos Associate Creative Director: Christopher Ghorayeb Art Director: Jad Chidiac Copywriter: Nour Christidi https://www.cghorayeb.com/commissioned-lange/themissingmtv-3jaek monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628941762605-J7OEK90L32LT4IHH59DH/image-asset+%281%29.jpeg Work - The Missing — MTV Credits Chief Creative Officer: Walid Kanaan Creative Director: Krix Berberian Senior Art Director: Christopher Ghorayeb Copywriter: Nour Christidi https://www.cghorayeb.com/commissioned-lange/thankyourussia-4degc monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1628935527404-ZOST5I0BCR3QBE3R15SH/image-asset.jpeg Work - Thank You Russia \ LADA Credits Chief Creative Officer: Walid Kanaan Creative Director: Georges Kyrillos Associate Creative Director: Christopher Ghorayeb Art Director: Jad Chidiac Copywriter: Nour Christidi https://www.cghorayeb.com/commissioned-lange/space-to-sweat-body-politic-lange-5y7p7 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542874079-8YLV9U9BZY4WKHR9LWL5/Stocksy_txp824ffa5crXt000_Large_934908.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542871051-TM26191OB06ABA6PGOEV/Stocksy_txp824ffa5crXt000_Large_934905.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542868460-D4T6NENUO9BXIOP3SLIK/Stocksy_txp824ffa5crXt000_Large_934902.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459842035230-YIP0GDZ2Y001060ON4W4/Stocksy_txp824ffa5crXt000_Large_934899-crop.jpg Work - Space to Sweat — Body Politic - Story — (Copy) Story — These volunteers believe that everyone deserves a space to exercise. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542886905-4A47JDW5L4V9DECTA1T0/Stocksy_txp19148185Mjt000_Large_938952.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542873195-PP1ELZPEX4OFOP3GWNX0/Stocksy_txp824ffa5crXt000_Large_934907.jpg Work - Space to Sweat — Body Politic - Concept — (Copy) Concept — Create a visual metaphor for the volunteers’ mental struggle with city government and physical struggle with renovating a massive space. No styling and minimal lighting effects to capture contrast and mood. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542875737-IG9Z9D4J8F9S5H9P05FO/Stocksy_txp824ffa5crXt000_Large_934909.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459542884275-BHTW5MCD6XTVGH3NA1FT/Stocksy_txp824ffa5crXt000_Large_934918.jpg Work - Space to Sweat — Body Politic https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543058224-15G70EJMVLX3FTKEU0N3/Stocksy_txp824ffa5crXt000_Large_934897-crop.jpg Work - Space to Sweat — Body Politic https://www.cghorayeb.com/work daily 0.75 2026-01-15 https://www.cghorayeb.com/work/love-7j3gg monthly 0.5 2026-01-15 https://www.cghorayeb.com/work/copywriting-mex2h monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325740208-OYNR86DYPI8PDZEJW7JH/Steve%2BJobs.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325744945-2IE3U9ABNSM2TLCQ16XX/Crunchie%2BGreatness%2BLennon.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325747666-1D6663VFMIYZXUO79ANR/Crunchie%2BGreatness%2BOum.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325745795-5XMWWID1FC3QF6607CW1/Crunchie%2BGreatness%2BMartin.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325773248-BHOC5EWJJSZ3S7JTVIDH/Apec-Ferrari.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325773803-1LFQQW1JZE4GETF72RF8/Apec-Jaguar.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325774295-46DJGZGWMABJ2J5VH8QG/Apec-Peugeot.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325794429-68O2HZ2KN5DWQC82W86U/Put%2Bthem%2Bout%2Bof%2Bwork%2BDARKER.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325784036-MUHJ1FB2ZP7SKV5334X8/Toothbrush%2B2.jpg Work - Copywriting https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607325783149-LXUFXW4WLQOP3TKKF44S/Ballerina.jpg Work - Copywriting https://www.cghorayeb.com/work/extrag-tew7n monthly 0.5 2026-01-15 https://www.cghorayeb.com/work/independence-rx9jw monthly 0.5 2026-01-15 https://www.cghorayeb.com/work/double-b2y6b monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607324757187-P4P0LUK329MPY8TRN3I2/Cedrus%2BDouble%2BYour%2BMiles%2BPisa%2BLIGHTER.jpg Work - Double your Points. SPINNEYS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607324756836-FYRRG9RPBTQC9RG9DWJX/Cedrus%2BDouble%2BYour%2BMiles%2BLiberty%2BLONG.jpg Work - Double your Points. SPINNEYS Senior Art Director: Christopher Ghorayeb Copywriter: Isabelle Tanios https://www.cghorayeb.com/work/mentos-rg2e3 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607324254185-V3H8094DN0VGL8IEMSLN/Mentos%2BStrawberry.jpg Work - Big on Taste. MENTOS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607324264297-VE2IOFMD0LDPJYU07YZZ/Mentos%2BWatermelon.jpg Work - Big on Taste. MENTOS https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607324276647-5ON7XQ64JN6I5YSGVUD5/Mentos%2BMint.jpg Work - Big on Taste. MENTOS Senior Art Director: Christopher Ghorayeb Graphic Designer, Typography: Rita Cherfane https://www.cghorayeb.com/work/plug-hwf8p monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607322861030-ZD5DNS14IXNZ2TA1KGVG/Coke.jpg Work - Plug Happiness. COCA COLA A proactive concept that was developed for Coca Cola. The idea was to combine drinking coke with savory snacks through a simple add-on that can be mounted on top of a coke can. The design, coming from Coca Cola’s main selling line; Open Happiness was transformed into “Plug happiness,” indicating that one can add more to the Coca Cola experience through this Add-on. Art Director: Christopher Ghorayeb Account Executive: Marwan Wiswasee https://www.cghorayeb.com/work/motherday-rkzpy monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607322640353-H8W24HOXLMS3Y7FZ5X00/image-asset.jpeg Work - Mother's Day. GOOGLE, JAGUAR Problem: As mother’s day draws near, road safety organizations saddle up to engage in creative initiatives that communicate safety, in favor of mothers who are constantly worried about the safety of their children. The evaluation of campaigns aimed at improving road safety is still weak and rather forgotten. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilized without question. Solution: Since 72% of smartphone users in Iraq use Android, a radio activation campaign was created through a joint venture between Jaguar Automotive and Google. Knowing that the ‘Voice Command’ feature is available on every Android device; a staged performance was initiated by asking several mothers to send a small message to their children via a radio show. The message would sound something like this: “Hi Ahmad, I love you and this is for your own good: ‘Ok Google, Turn On Airplane mode’.” The phone in return will automatically switch airplane mode on, preventing users from using their phones while driving. Mechanism (below). Art Director: Christopher Ghorayeb https://www.cghorayeb.com/work/ssmc-the-power-of-care-w58d2 monthly 0.5 2026-01-15 https://www.cghorayeb.com/work/ideal-yjyt2 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1612355450284-V5KCBZALG804T5LWO8YE/Ideal+Case+Board.jpg Work - The 10% Billboard. CREME IDEAL Chief Creative Officer: Walid Kanaan Creative Director: Georges Kyrillos Associate Creative Director: Christopher Ghorayeb Art Director: Jad Chidiac Copywriter: Nour Christidi PR: Romy Abdelnour https://www.cghorayeb.com/work/themissing-wmwl9 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607321004964-PA4AWW649D61V53PWACI/image-asset.jpeg Work - The Missing. MTV Chief Creative Officer: Walid Kanaan Creative Director: Krix Berberian Senior Art Director: Christopher Ghorayeb Copywriter: Nour Christidi PR: Romy Abdelnour https://www.cghorayeb.com/work/russia-l52w3 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1607321950466-VWGDLZY8IHFRRAYDMSHI/image-asset.jpeg Work - Thank you Russia. LADA Chief Creative Officer: Walid Kanaan Creative Director: Georges Kyrillos Associate Creative Director: Christopher Ghorayeb Art Director: Jad Chidiac Copywriter: Nour Christidi PR: Romy Abdelnour https://www.cghorayeb.com/work/we-are-unbreakablemtv-2h964 monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/5a7732411f318d63a92ef36b/1629133876481-Q5SNQ7J0MX3REPJ6B9OQ/Aug4-new-photo.jpg Work - We Are Unbreakable. MTV