I was born in Beirut during the war, a time of uncertainty and noise. In the late ’80s, my family moved to the UAE, where I grew up in a culture different from my own.
Being an outsider wasn’t easy, but it shaped me. It gave me the urge to prove I could become more than anyone expected.

That mindset followed me into my career. When I started as an illustrator, few thought I’d go beyond that role, but turning doubt into drive is who I am.

“From Illustrator to Creative Director -
That’s one hell of a parkour.”

is what my ex-boss said when we crossed paths two years ago. For me, it was the perfect summary of who I am and what I bring to businesses : Transformation.

With over 18 years of experience in the field, today I transform teams and brands. I lead and mentor Art Directors, Copywriters, and Designers to turn everyday briefs into big ideas. Together with my team, I’ve transformed the INFINITI pitch into a win, worked on the "We Are Unbreakable" initiative, and managed the Korek Corporate Repositioning. As an active AI enthusiast, I’m always looking for ways to transform the creative process through new technology. Whether I’m serving on an award show jury or convincing a challenging client like Kinder to go with a proactive idea, my focus is on building brands that last.

+961 3 053 783 | cghorayeb@gmail.com | LinkedIn