While shoppers in Beirut and northern Lebanon continued buying olive oil as usual, they remained largely disconnected from the crisis devastating olive groves and harvests in the south. To bridge this gap directly at the point of purchase, we replaced standard bottles on supermarket shelves with specially crafted editions filled to only 19%, 25%, or 30% capacity, visually mirroring the exact harvest losses suffered by southern farmers.

Shoppers who chose these bottles still paid the full retail price, transforming an everyday grocery purchase into a tangible act of solidarity where the missing olive oil stood as an unmistakable reminder of what the south had lost, and every drop paid for went toward helping farmers rebuild.

Awards

1x Dubai Lynx Bronze in Brand Experience and Activation
2x Dubai Lynx Shortlists in Design