Plug Happiness | Coca Cola, Iraq

Built on the insight that in Iraq, Coca-Cola is almost always enjoyed with savory snacks like crackers and salted nuts, we created a simple add-on that enhances an existing habit instead of changing it. Designed to mount on top of a Coke can, it lets people enjoy their drink and snacks together in one seamless experience. Inspired by Coca-Cola’s “Open Happiness” platform, the idea evolved into “Plug Happiness,” turning every Coke into an opportunity to add more to the moment.