Thank You Russia | Lada

In Lebanon, years of neglected infrastructure turned every drive into a daily struggle, while public protests failed to move a government that refused to listen. So for the relaunch of the LADA Urban 4x4, we redirected the frustration with a provocative twist. Instead of demanding solutions from our own government, we publicly thanked another one. By raising the Russian flag on billboards and launching films of Lebanese families and children expressing gratitude to Russia for a car tough enough to survive Lebanon’s roads, LADA turned political anger into cultural conversation. What began as satire became action, flooding Russia with gifts, emptying showrooms, and proving that when leadership fails, brands can speak where governments won’t.

Awards

Dubai Lynx Grand Prix in Film
Loeries Bronze in PR and Media Communication