Big on Taste, Small on Price | Mentos

To launch new Mentos gum flavors, the challenge was to prove that a small price can deliver a big taste. So we let the flavor do the talking. We created bold visuals where each gum flavor was dramatically upscaled and mounted on a 500 Lira coin (less than 50 Cents) By contrasting the size of the flavor with the value of the coin, the idea made one thing instantly clear: when it comes to Mentos, the price stays small, but the taste doesn’t.